![]() We grew up as kids…other families might talk about politics or local news around the dinner table. So a little bit of an anomaly in terms of my background. Tell us a little bit more about your thoughts on creating that partnership. Let’s dig into that partnership a little bit more, because when we talked earlier, you talked about how important it was for you to have a deep partnership with creative teams and why that matters. So I have a great, great respect and appreciation for what creative people go through and recognize that my team has a huge responsibility in setting creatives up to be able to succeed. So I’ve always believed in the importance of strategy, understanding the business strategy as well, to make sure that all the creative thinking is obviously lined up against what the customer needs as well as what’s going to drive the business goal in the end. So my background…starting in strategy and in account service work, and…I started my career when those two positions actually all sat together in one person. ![]() And so that’s a different thing, but it’s really important to note that because you’re still a huge champion of creativity…and I want everyone to know, being a creative leader doesn’t mean you have to be a creative in the traditional sense at all. You come from the strategy side of the house. And John, you’re coming from a different angle. Oftentimes on the show, we bring on creative leaders, meaning it’s someone who’s been a creative director or a writer or designer or something. And I do want to point out one thing and maybe give a little more light on this. I love the opportunity to be in a big company like Intel and try to just infuse creative thinking and bring that as a strategic weapon obviously to our business. So I have been on a learning journey through my whole career, obviously very focused on creative ideas, creative product. Prior to that, I’d been at different agencies, most of which was at a couple of different offices within the BBDO network as well. So that was obviously a very formative time of my career. It could be Silverstein and Partners, where I had the opportunity to really work on big global complex brands and do tons of award-winning and really satisfying and rewarding work with some of the smartest and best people I’ve ever worked with. Prior to that, my whole career, for longer than I care to admit, has all been on the agency side.ġ8 years. Prior to that, I had a stint at Adobe where Adam and I got to work together, which was awesome. Currently I lead the brand, creative, and media team over at Intel. It is always a pleasure to get to see you and spend time with you again. ![]() So they get a good idea of who you are before we jump into this conversation. So John, I’m going to turn it over to you and let you just tell our audience who you are, where you’re from, a little bit about your background. So I’m so grateful to have him on the show today. We worked together years ago and I was highly, highly impressed. But he is an awesome, awesome individual. So I am honored today to have with me John Coyne, and we’re going to start out letting him talk about his background and where he is. Not just physically, but also emotionally and strategically so that you have the right things in play in order to have great creative ideas. We’re going to talk about leadership tactics, team tactics…whatever you need to do to help create the right environment. We’re going to talk about the other stuff. I think those are important, but that’s not what we’re going to talk about today. And what’s funny about it is most of the time, most of those articles are talking about the physical environment, where they’re talking about, “Oh, you need this kind of mood lighting,” or “You need these colors on the wall, or this kind of design around you.” And I’ve seen a lot of agencies and companies who put a good focus on those physical aspects. There are a lot of articles that I’ve read out there on the interwebs of how you do it. ![]() We are going to be talking about, how do you build and create an environment at your company to foster creativity? And I know this is a big one.
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